Channel Marketing Manager - Consumer job - unknown - Reading, Berkshire

Company Name unknown jobs
Position Type Permanent
Job Location Reading, Berkshire
Salary Competitive
Job Posted October 10, 2008
Source www.jobsite.co.uk

Channel Marketing Manager - Consumer  

General Overview: In line with business objectives contribute to the growth of Symantec's unmanaged business (GUM) revenue by: -Managing Distribution Marketing of Symantec's consumer business Distributors. -Developing and implementing GUM sales/marketing strategies and tactics to grow the revenue within the un-managed channel. -Targeting Symantec's GUM segments i.e. Value Added Resellers or mail orders or independent retailers with specific revenue generating sales/marketing campaigns. -Develop, manage and implement a GUM loyalty scheme designed to reward Symantec's unmanaged channel for their ongoing business Key Responsibilities: -Manage, build relationships and grow the consumer revenue with Symantec's Small Business focussed Distributors Activities include - -Partner marketing business plans -Partner marketing quarterly reviews Build successful campaigns that drive sales and build awareness within the consumer un-managed channel. Activities include - -Channel incentive campaigns -Management via the Global Partner Program -DM Work with VAR, mail order or independent retailers and other segments of Symantec's ...

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