Senior Brand Manager (26436) job - GlaxoSmithKline Biologicals<

Company Name GlaxoSmithKline Biologicals< - view jobs">GlaxoSmithKline Biologicals< jobs
Position Type Permanent
Salary unspecified
Job Posted September 30, 2008
Source www.totaljobs.com

Senior Brand Manager (26436)  

... Main job activities include: Lead global Zoster vaccine marketing efforts in order to achieve rapid market access. Drive all aspects of the marketing mix (profile development, positioning, pricing, health outcomes, trademark, ... and drive market research projects. Prepare market and sales forecasts. Lead trademark development and testing Closely monitor competitors (vaccine and treatment). Prepare annual commercial plans. Work closely with internal service providers: Market Research, Health Outcomes, Forecasting, Communications, ...

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