... focus of attention as a Circulation & Trade
Marketing Executive. What is Circulation? It's the function in magazine and newspaper publishing where the distribution,
sales and trade
marketing plans are prepared and implemented. Which retailers will ... my title's market share increasing or decreasing? Trade
marketing? How can you make your title stand out ... Sale material? Which design? Have we briefed the
sales force? Have the retailers agreed to your plans? What is the R.O.I on retail activity and how does it compare with a poster campaign? And so on. You examine the data to sort out what works, how much, when, where, and so on. The usual tool is Excel, in which you need to be competent, although not an expert. Training can build on your knowledge of the essentials. You also need to be ...
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