Graduate-calibre Circulation
Executive FHM|, Zoo, Arena, Empire These will be your ... of attention as a Circulation & Trade Marketing
Executive. What is Circulation? It's the function in magazine and newspaper publishing where the distribution,
sales and trade marketing plans are prepared and implemented. ... Sale material? Which design? Have we briefed the
sales force? Have the retailers agreed to your plans? What is the R.O.I on retail activity and how does it compare with a poster campaign? And so on. You examine the data to sort out what works, how much, when, where, and so on. The usual tool is Excel, in which you need to be competent, although not an expert. Training can build on your knowledge of the essentials. You also need to be bright, able to multi-task, can work quickly and take decisions. These are time-sensitive products and have deadlines to meet. You are a confident, ...
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